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How to create an online survey in 6 steps

Follow a customer satisfaction survey example from defining your objective to sharing a link and reviewing results.

The survey you will create

Ask recent customers how to improve product discovery, distribute the survey by link and choose one improvement action.

01 Objective and audience

Define one decision the results will inform and who should answer.

Completion check

One sentence: ask recent customers how to improve product discovery

Create an account → create a blank research

02 Questions and options

Choose the questions you need from the customer satisfaction example.

Completion check

One concept per question · Non-overlapping options · Required answers where needed

Research question editor
Actual screen from the user guide · The data is separate from this article’s example survey. Enlarge image ↗

03 Response flow

Arrange the questions and add branching only where needed.

Completion check

Respondents can answer questions relevant to their experience

04 Preview

Complete a trial response on desktop and mobile, then finish editing.

Completion check

No clipped questions or options · Correct order · Measured completion time

05 Distribution

Choose link or email distribution and set the response period.

Completion check

Distribution active · Response link opens · Audience and period checked

06 Review results

Read each question’s response distribution and written comments.

Completion check

Check valid response counts · Choose one improvement action

Question statistics screen
Actual screen from the user guide · The data is separate from this article’s example survey. Enlarge image ↗

Start your survey today.

Create and distribute your research in Alioth Research, then review the results.

Start for free
Back to survey guides